Best-selling car brand in the US eliminates all its sedans by 2020
Ford announced the reduction of its portfolio of cars in North America which will be stripped of sedans and limited to only two products, the Mustang and the next Focus Active hatchback from China. In this way the alignment of vehicles of the Ford brand for the year 2020 will be composed by 90% by light trucks; that is, SUVs, crossovers and pickups. Ford also announced the cancellation of all its investments in the development of new sedans for the region. ADVERTISING The announcement was made in the context of the statement of financial results for the first quarter of 2018, in which the manufacturer declared a net profit of 1,700 million dollars. The manufacturer bases the inevitability of the measure on the drastic reduction in the demand for cars and the growing appetite of the American public for light trucks. Ford ends up with a centuries-old tradition of producing sedans, vehicles that until a couple of decades ago were an important component in the company's product portfolio. Between 1986 and 1996, the average Ford Taurus was the best-selling vehicle in North America and almost without exception five of the first 10 best-selling cars in the region wore the blue oval. A series of inferior products such as the second generation of the Taurus in 1996, and strategic errors such as the elimination of its mid-size sedans in 2000, markedly weakened the position of the manufacturer in the area of passenger cars, making it increasingly dependent on its light truck business. The Ford Focus Active, in the image, and the veteran Mustang will be the only two vehicles that will survive the purging of conventional cars of the North American line of Ford. Credit: Ford Ford is one of the manufacturers that has less to lose with the elimination of its passenger vehicles. In contrast Toyota has just introduced a new generation of the Avalon its large sedan, while the current model of the Camry, the best-selling passenger car in the United States, has just one year on the market. Toyota has also just started to sell a new generation of the hatchback version of its popular Corolla, the best-selling compact in the world. However, it is also speculated that Chevrolet could take a similar measure to that of Ford in relation to its Malibu and Impala sedans, while Chrysler and Dodge have already reduced their line of passenger cars to one and two models respectively.