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Looking towards 2020

Deloitte study on trends in the automotive sector. The study speaks for itself. According to Deloitte (global professional services firm), by 2020, ten groups of car companies, based in six main markets, responsible for 90% of car sales in the world. In this new report, entitled "Accelerating to 2020", Deloitte's automotive industry leaders, a new global balance, that will result in more competitors in emerging manufacturing centers, changing the current structure, which includes a mix of 14 main players in four key regional markets. "A new competitive landscape is developing," says Hans Roehm, a leading partner in Deloitte's Global Manufacturing Industry Practice, which features "the conditions of the media and the dynamics of the market. That will be the basis for the future growth of the industry. China and India emerged as heavyweight players who will join established design and manufacturing centers in Western Europe, Japan, Korea and the United States. "

In the study, Deloitte experts for the automotive industry offer their perspectives on changes in the competitive environment and consumer preferences, the most significant technological developments and trends in the workforce that are expected to transform the industry in the next decade. In relation to structural changes, Gabriel Renero, a leading partner in Deloitte's Manufacturing Practice in Mexico, believes that "in order to remain competitive, the major automotive companies will undertake regional changes and capacities to establish themselves more aggressively in low manufacturing regions. cost". According to the study, seven trends in consumer preferences have been identified, which will lay the foundations for the development, manufacture and commercialization of cars by 2020. These trends include: responsible consumption; greater purchasing power (new wealth in emerging markets); 'Green movement' (cost vs. ecological awareness); security; connectivity; internet as a sales channel; and changing needs. In mature markets, the study highlights, the preferences and attitudes of car buyers will be influenced by the economic recession, which will increase the emphasis on the value of money. Consumers will demand a greater number of cars with "green technologies", will put a greater emphasis on innovations related to vehicle safety attributes and will demand greater communication capabilities within the vehicle to be connected to their computers, cell phones, work and homes.

On the other hand, by 2020, consumers in emerging markets will not only represent the growth option for this industry's sales, but will also show changes in their current buying preferences, including the change in their predilections to go beyond the basic vehicles to adopt luxury ones. "The automotive companies will have complications to make the required investments and develop the necessary capabilities to take advantage of these trends," Renero added. "The key to success will depend on the ability of automotive manufacturers to define and execute the appropriate strategies that allow them to satisfy the needs of their customers in each region of the world in a flexible and profitable manner." The study also highlights three technological trends that will provide, in the next decade, opportunities for assemblers and suppliers of the automotive industry: engine technology and the transition to electricity; the change from the mechanical to the electronic and the low-tech mobility. "The race to produce and market electric vehicles (VE) is accelerating," noted Dr. Martin Hoelz. "By the year 2020, electric vehicles and other 'green' cars will account for up to a third of total global sales in developed markets and up to 20% in urban areas of emerging markets." Finally, the study indicates that the new era of industry will be characterized by different dynamics in the workforce. In this market, oriented to the client, manufacturers and suppliers will focus on institutionalizing flexibility in their labor costs, using non-traditional workers, as well as innovative compensation schemes and for working days.

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